Last Updated: 2025/05/11
At {{company}}, we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy applies to all users of our website ({{domains}}), mobile applications, and services related to our women’s apparel products, including Co-ordinates, Dresses, Swimwear, and more. By interacting with us, you agree to the terms outlined below.
1. Information We Collect
We gather data to personalize your experience and improve our services. This includes:
- Personally Identifiable Information (PII):
- Registration: Name, email, phone number, mailing address.
- Orders: Payment details (processed via secure gateways like Stripe or PayPal; we do not store credit card information).
- Technical Data:
- Device type, IP address, browser type, cookies, and usage patterns (e.g., pages visited, app interactions).
- Preference Data:
- Fashion preferences, purchase history, and AI-driven recommendations based on your behavior.
Third-Party Data Sources:
We may receive demographic or behavioral data from partners like Google Analytics or social media platforms (e.g., Facebook Ads).
2. How We Use Your Information
Your data is used to:
- Fulfill orders, process payments, and provide customer support.
- Personalize product recommendations (via AI algorithms) and targeted marketing.
- Optimize our website/app performance and user experience.
- Comply with legal obligations (e.g., tax reporting).
- Send transactional emails (order confirmations, shipping updates).
Marketing Communications:
We use your email to share promotions, new collections (e.g., AquaFlex Swimwear), and newsletters. You may opt out anytime via email settings.
3. Data Sharing
We never sell your personal data. Sharing occurs only in these limited cases:
- Service Providers: Third-party vendors (e.g., cloud hosting, payment processors) who handle data on our behalf under strict confidentiality agreements.
- Legal Requirements: To comply with subpoenas, law enforcement, or regulatory requests.
- Business Transfers: In mergers, acquisitions, or asset sales, user data will be transferred as part of the transaction (users will be notified).
Partnerships:
Data shared with tech collaborators (e.g., Google Cloud, MIT’s Sustainable Materials Lab) is anonymized and used solely for innovation in sustainability or AI.
4. Data Security
We implement industry-standard safeguards:
- Encryption: SSL/TLS protocols protect data in transit; sensitive information is encrypted at rest.
- Access Controls: Role-based permissions limit employee access to personal data.
- Blockchain Transparency: For supply chain visibility, we use blockchain to track product origins without exposing user identities.
- Regular Audits: Third-party security assessments ensure compliance with standards like ISO 27001.
5. Your Rights
You control your data:
- Access/Portability: Request a copy of your data via email or our app (GDPR-compliant).
- Correction: Update inaccurate information through your account settings.
- Deletion: Delete your account and data by contacting {{email}}.
- Opt-Out: Withdraw consent for marketing emails or cookies (see Section 6).
Children’s Privacy:
We do not knowingly collect data from children under 13. Parents may delete their child’s data using our “Parental Controls” feature.
6. Cookies and Tracking
We use cookies to:
- Enable essential functions (cart storage, secure login).
- Analyze traffic via Google Analytics.
- Deliver personalized ads (via consent-based platforms like Meta).
Manage Preferences:
Adjust cookie settings via browser tools or our Cookie Consent Banner.
7. International Data Transfers
Data transferred outside your country (e.g., to U.S. servers) is governed by:
- EU users: GDPR standards, including Standard Contractual Clauses (SCCs).
- U.S. users: CCPA compliance and encryption safeguards.
8. Policy Updates
We may revise this policy to reflect legal changes or service improvements. Significant updates will be notified via email or in-app alerts. Review this page periodically.
Contact Us
For questions or requests, contact:
- Email: {{email}}
- Mailing Address: {{address}}
Your Trust Matters
At {{company}}, we prioritize ethical innovation and transparency. By combining cutting-edge technology with eco-conscious values, we aim to build lasting relationships with our customers—one secure, personalized outfit at a time.
{{company}} reserves the right to modify this Privacy Policy at any time. Last updated: 2025/05/11.